The city slicker

Starting from an NYU dorm room in the early 1980s, Joseph Sitt began purchasing property in the blighted neighborhoods of New York and converting them into inner-city shopping strips. Along the way, he built up his own retail chains, renovated outer-borough shopping centers and built Thor Equities into an investment firm with more than $2 billion invested in urban mixed-use strategies across the US. Thor, which closed its first commingled fund in 2004, recently purchased the Palmer House Hilton in downtown Chicago. Here Sitt speaks about urban retail, the need to think multi-dimensionally and the importance of a good sound system.